Lightsource bp is a global leader in the development and management of solar energy projects, operating at the critical intersection of sustainability, technology, and innovation. As a strategic partnership with bp, the company scales renewable energy infrastructure across 19 countries. Within the organization, LSBP Labs serves as the dedicated technology and innovation arm, focused on building digital products and software solutions that accelerate the global transition to low-carbon energy.
Company
Lightsource bp
Timeline
2020
—
2020
Role
Lead Visual Designer
Project overview
I operated as a lead designer across a diverse portfolio, balancing everyday brand evolution with high-stakes strategic initiatives within LSBP Labs (the company’s innovation arm). My role was unique in its breadth, requiring me to own the end-to-end delivery of UX/UI systems for the Tribe App, the "Be The Change" recruitment identity, and global sustainability campaigns. I functioned as the primary design lead for these work streams, translating complex renewable energy concepts into intuitive digital experiences and motion-driven narratives that scaled across global markets.
Challenges
The core challenge was context-switching between distinct design disciplines moving seamlessly from high-fidelity product prototyping for the Tribe App to large-scale brand identity systems. I had to maintain absolute visual consistency while managing the operational friction of evolving briefs and tight deadlines. Furthermore, I was tasked with assuming leadership responsibilities on key projects while navigating the transition from a mid-weight to a lead mindset, ensuring that every digital and physical touchpoint reflected the company’s mission for a sustainable future.
Results
Product Success: I successfully delivered the full brand identity and UX/UI framework for the Tribe App, creating a functional digital experience that supported the app’s launch across the UK, Spain, and Australia with over 500,000 downloads.
Scale & Recruitment: My creative overhaul of the “Be The Change” campaign led to the successful recruitment of over 200 new staff members, proving the effectiveness of the new visual and motion-driven identity.
Consistency & Growth: I established new design structures that significantly improved brand and UX consistency across all sustainability communications, ensuring Lightsource bp’s mission resonated with both internal teams and external stakeholders.
Versatility: By delivering high-impact work across UX, motion, and digital design, I built the cross-disciplinary foundation that allowed me to transition into senior-level roles at global firms like Santander and Allianz.
Lightsource bp is a global leader in the development and management of solar energy projects, operating at the critical intersection of sustainability, technology, and innovation. As a strategic partnership with bp, the company scales renewable energy infrastructure across 19 countries. Within the organization, LSBP Labs serves as the dedicated technology and innovation arm, focused on building digital products and software solutions that accelerate the global transition to low-carbon energy.
Company
Lightsource bp
Timeline
2020
—
2020
Role
Lead Visual Designer
Project overview
I operated as a lead designer across a diverse portfolio, balancing everyday brand evolution with high-stakes strategic initiatives within LSBP Labs (the company’s innovation arm). My role was unique in its breadth, requiring me to own the end-to-end delivery of UX/UI systems for the Tribe App, the "Be The Change" recruitment identity, and global sustainability campaigns. I functioned as the primary design lead for these work streams, translating complex renewable energy concepts into intuitive digital experiences and motion-driven narratives that scaled across global markets.
Challenges
The core challenge was context-switching between distinct design disciplines moving seamlessly from high-fidelity product prototyping for the Tribe App to large-scale brand identity systems. I had to maintain absolute visual consistency while managing the operational friction of evolving briefs and tight deadlines. Furthermore, I was tasked with assuming leadership responsibilities on key projects while navigating the transition from a mid-weight to a lead mindset, ensuring that every digital and physical touchpoint reflected the company’s mission for a sustainable future.
Results
Product Success: I successfully delivered the full brand identity and UX/UI framework for the Tribe App, creating a functional digital experience that supported the app’s launch across the UK, Spain, and Australia with over 500,000 downloads.
Scale & Recruitment: My creative overhaul of the “Be The Change” campaign led to the successful recruitment of over 200 new staff members, proving the effectiveness of the new visual and motion-driven identity.
Consistency & Growth: I established new design structures that significantly improved brand and UX consistency across all sustainability communications, ensuring Lightsource bp’s mission resonated with both internal teams and external stakeholders.
Versatility: By delivering high-impact work across UX, motion, and digital design, I built the cross-disciplinary foundation that allowed me to transition into senior-level roles at global firms like Santander and Allianz.