A13 Studios is a premier production house specializing in culturally significant and socially impactful storytelling. For this initiative, the studio partnered with Apple TV to produce an investigative documentary on the #EndSARS movement—a historic wave of activism against police brutality in Nigeria that garnered significant global attention.
Project overview
As the Creative Director, I defined the visual and narrative identity for this high-profile documentary from conception through to its global release on Apple TV. My role involved orchestrating the total creative vision, including the design of the digital posters, the motion-driven title sequence, and the overall cinematic direction. I bridged the gap between raw archival footage and high-end streaming standards, ensuring the movement’s story was told with the gravity and technical polish required for an international audience.
Challenges
The primary challenge lay in balancing ethical storytelling with high-production standards, ensuring that the documentary remained raw and authentic to the #EndSARS movement while meeting Apple TV’s rigorous editorial requirements. I navigated the extreme sensitivity of the subject matter, which involved documenting trauma and political tension, requiring a refined approach to narrative clarity and emotional resonance. Operating under evolving production constraints, I coordinated the creative direction across remote teams to ensure the final product was both a truthful historical record and a cinematic success.
Results
Global Impact: Successfully delivered a platform-ready documentary for Apple TV, amplifying a pivotal moment in Nigerian history to a worldwide audience of millions.
Creative Ownership: Led the design and direction of all primary digital assets, including the official poster and intro sequences, establishing a cohesive visual brand for the film.
Cinematic Integrity: Achieved a seamless balance between activism and high-end storytelling, resulting in a resonant narrative that maintained 100% journalistic integrity.
Strategic Leadership: Demonstrated the ability to direct high-stakes, culturally sensitive projects for Global Streaming Platforms, further establishing a reputation for technical excellence and emotional intelligence in design.
A13 Studios is a premier production house specializing in culturally significant and socially impactful storytelling. For this initiative, the studio partnered with Apple TV to produce an investigative documentary on the #EndSARS movement—a historic wave of activism against police brutality in Nigeria that garnered significant global attention.
Project overview
As the Creative Director, I defined the visual and narrative identity for this high-profile documentary from conception through to its global release on Apple TV. My role involved orchestrating the total creative vision, including the design of the digital posters, the motion-driven title sequence, and the overall cinematic direction. I bridged the gap between raw archival footage and high-end streaming standards, ensuring the movement’s story was told with the gravity and technical polish required for an international audience.
Challenges
The primary challenge lay in balancing ethical storytelling with high-production standards, ensuring that the documentary remained raw and authentic to the #EndSARS movement while meeting Apple TV’s rigorous editorial requirements. I navigated the extreme sensitivity of the subject matter, which involved documenting trauma and political tension, requiring a refined approach to narrative clarity and emotional resonance. Operating under evolving production constraints, I coordinated the creative direction across remote teams to ensure the final product was both a truthful historical record and a cinematic success.
Results
Global Impact: Successfully delivered a platform-ready documentary for Apple TV, amplifying a pivotal moment in Nigerian history to a worldwide audience of millions.
Creative Ownership: Led the design and direction of all primary digital assets, including the official poster and intro sequences, establishing a cohesive visual brand for the film.
Cinematic Integrity: Achieved a seamless balance between activism and high-end storytelling, resulting in a resonant narrative that maintained 100% journalistic integrity.
Strategic Leadership: Demonstrated the ability to direct high-stakes, culturally sensitive projects for Global Streaming Platforms, further establishing a reputation for technical excellence and emotional intelligence in design.